Ok, hands up who has ever done any of these things when attending a webinar?
Checked email
Continued working
Scanned through your Facebook feed
Logged off due to the dire content
It isn’t surprising when most webinars are incessantly self-promoting, with the presenter going on and on about their company, where they are based and how esteemed their board of directors are…
Couple that with PowerPoint presentation designs that are devoid of quality, animation and anything resembling a logical story or structure.
Now add in the fact there is no body language to follow from either party.
That’s how most sales pitches feel using an online meeting tool – with absolutely no connection between presenter and audience. What results is a tug of war between an overly enthusiastic presenter and an isolated audience…and nobody wins.
Which is no good for you as a presenter. You somehow need to build a connection with your audience, keeping them engaged, interested and enthused enough to follow your call to action.