Our name can be both a blessing and a curse.
On one hand, being called Eyeful Presentations definitely helps point people in the right direction when they are looking for best in class storytelling, creative treatment and presentation skills training/coaching for their important sales pitch, marketing, technical or investor presentations. That goes without saying.
But on the other hand, people who don’t really know us might think that’s all we do. Presentations. Nothing more, nothing less.
Understandable, but oh-so-wrong.
Our predilection for presentations means that our content team are recognised as industry-leading storytelling experts. Canny customers have figured out that they can pull on our proven presentation optimisation process in other areas. They want different outputs to benefit from our obsession with audience centricity and relentless desire to drive action, and as such, have turned to us for support in other (non-PowerPointy) elements of their sales and marketing mix:
- Value propositions
- Messaging frameworks
- Go to market strategies
- Thought leadership documents
- Sales & partner enablement programmes
- Pretty much every type of B2B video you can think of
- ABM campaigns
- Sales playbooks
- Event marketing
- Website messaging
- Social media campaigns
- Conference branding
- Oh, and every flavour of B2B presentation, obviously.
Thankfully a long-term friend of Eyeful recognised the power this storytelling could have for the team at Emoquo.
Emoquo is a brilliant business in an exciting and very fast-moving sector but faced the age-old challenge of seeing the wood for the trees. Time to employ the Eyeful storytelling process to create a value proposition document that would act as ‘ground zero’ for future outputs, from investor pitch decks to website messaging.
Rather than us tell the story, why don’t we let Emoquo’s founder, Tim Aston, take it away:
How We Do It: