CLEARLY COMMUNICATING YOUR VISION
We understand the vital, if somewhat understated, role internal presentations play in all businesses.
As an internal communicator, you’re tasked with being the catalyst and voice of important transformational change within the business. As we currently find many employee teams scattered far and wide, the value of engaging and connecting communication has never been higher.
This places internal presentations at the core of successful business communications, right?
If only things were that straightforward. Internal presentations continue to lack investment, planning or reflect the unique challenges that engaging with internal audiences bring. From the constant squeeze on your audiences’ time and shortened attention spans through to today’s reliance on delivering content remotely. Ensuring your internal comms presentation message is being heard, let alone understood and actioned upon, has never been tougher.
The internal comms team of a global technology company faced exactly this issue.
After much handwringing, they decided that one of the most important and high-profile internal events on their calendar could not go ahead in its usual form. With the days quickly counting down, they faced a stark choice – move the event online or postpone for a year.
Postponing the event was unthinkable BUT running the event online felt like a huge compromise.
How would it be possible to emulate the celebratory feel of the event online?
How could they build the normal anticipation across the business and then sustain the positive messaging post event if their teams were scattered far and wide?
How could they ensure their key messages not only landed but were also understood and actioned upon post event?
Let us explain how the team at Eyeful were able to utilise our Connect-Communicate-Sustain methodology to deliver an internal comms event that rewrote the rules for online audience engagement within their business: