THE SHOW MUST GO ON – WE’RE MARKETING’S BEST FRIENDS
Presentations are part and parcel of being a marketeer. We want to help you get it right, each and every time.
A topic currently at the top of many marketing professionals list is how to ensure events still work in this ‘new normal’. Over the last few months, marketeers have swapped the stress of organising venues and managing delegates for trying to decode new webinar platforms and reimagine conferences as virtual events. It’s a challenging time…
Worry not – we’re on hand…
Over the last few months, we’ve helped countless marketing teams make the move over to virtual events and webinars. We’ve stood side-by-side (virtually, obvs) with marketing professionals from household names through to smaller niche companies and ensured that the show went on.
Take a look at our interactive best practice guide for all of your virtual event needs below. Learn how the Connect-Communicate-Sustain approach ensures your event/marketing presentation delivers the results your business deserves.
HOW DO WE DO IT..?
We apply our Connect-Communicate-Sustain model to ensure that every tiny cog in the process is well oiled and helps deliver a Return on Investment from the marketing presentation, conference or event you do. This runs through each and every stage, from gaining an intimate understanding of your audience (and their needs), visually impactful presentation design, crafting the right message and supporting presentation all the way through to follow up content that delivers results:
Virtual engagement places even greater demands on the planning phase of an event.
Understanding and segmenting your audience. Determining measures of success. Implementing a strategy that delivers long after the event has been delivered. These questions and more need to be explored to ensure maximum ROI and impact from your marketing presentation, webinar or virtual event.
The move into the virtual world means that you audience is more selective, focused and time constrained than ever. Add into the mix the ‘second channel’ part played by social media and you have a more complex and nuanced engagement than ever. Your role is deliver content that meets your audience’s demands and delivers long term value to your business.
Communication just got more complex.
The key to simultaneously delivering long term value to your audience and business is ensuring you have a formal Sustain strategy in place. From mining the MI through to building a joined up Sales & Marketing programme, Sustain unlocks the hidden ROI from your webinar or virtual event.
Organisations have long recognised the huge cost savings of moving conferences online however many of held back due to a perceived lack of audience engagement.
The rules have changed. Delegates demand more from their time so are looking for organisations to step up.
They want a mix of formats, from formal presentations through to workshops and networking. They want to consume content on their terms, be that on-demand video or downloadable resources. They want to tune in and out at will.
In short, they demand value.
In return, organisations can work smarter by utilising technology to drive higher levels of ROI and shorten sales cycles.
Virtual events have changed the rules for both host and delegates. With careful planning, both sides win.
ENSURING YOU AND YOUR MESSAGE STAND OUT FROM THE CROWD
It’s not all about Virtual Events and Webinars…
Equally, we know that being tasked with creating company-wide credentials and marketing presentations can strike fear in the heart of any seasoned marketing professional. Where do you start? How do you ensure buy-in? How does this align with your carefully honed brand? How can you be sure it will work in a Teams or Zoom call?
We’ve been there, done that and got a series of badges by working with brands large and small.
Panic over – we’ve got this…