EYEFUL LENS IN ACTION
So you’ve gathered your audience together. You’ve used their time respectfully, sharing value, insights and your overarching message with them to prompt action at the end of the session.
And then life gets in the way. Their schedules get filled up, the compelling reason for change slips further down the priority list, and ultimately nothing changes. The opportunity withers on the vine, and both you and your audience never benefit from ‘what could have been’.
This is where the power of a ‘Sustain Strategy’ comes in. Planning ahead of the ‘post-event dip’ to reengage with your audience later on in the process ensures that opportunities are resurrected, and engagements come to a positive conclusion. One of the most powerful tools in the ‘Sustain’ canon is Eyeful Lens, as demonstrated in this example…