B2B communication has evolved to the point where the part played by the ‘traditional presentation’ is almost unrecognisable. After the initial delivery, lines have become blurred with multiple stakeholders needing to be re-engaged, messages restated and calls to action clarified.
The challenge is simple – how do you keep stakeholders engaged when the formal meetings stop and the offline discussions start? Sending a copy of your PowerPoint deck is unlikely to deliver the level of engagement required.
Equally, emailing a link to a video won’t deliver a result – the paranoia around online security means it’s unlikely to be clicked on and then the generic nature of most corporate video means your message gets further diluted and your engagement levels suffer.
WHICH IS WHERE EYEFUL LENS COMES IN.
The impact of highly personalised motion graphics and video combined with the immediacy of video card technology ensures your message is delivered to the right audience at the right time.