2020 was tough – very tough – for many.
But it also prompted us to reappraise the way we work, from turning sales processes on their heads to forcing a rethink of traditional marketing strategies almost overnight. Old rules had to be broken and, truth be told, many have benefited from taking a fresh new approach to engagement. Chances are we’re unlikely to ever return to the ‘old way of doing things’.
Which poses the questions…
- What is the ‘new’ way?
- What has changed for the better?
- And how do forward-thinking businesses maximise the value of their content in 2021?
In this first of a short series of interactive studies, we joined forces with our sister company, Sales Engine, to examine the recent shifts in sales and marketing communication and why quality content delivered in the right way is more critical than ever.