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The Eyeful Blog

This is where we share whatever excites our storytellers, presentation designers, or trainers (or, on occasion, gets them hot under the collar).

You might be looking for pithy sales presentation best practice or the very latest thinking on PowerPoint design. If it’s presentation related, chances are you’ll find it on our blog (we’ve even made it searchable to make it quicker and easier to access the good stuff).

Also, check out the Eyeful Vault for a deeper dive into presentation best practice or follow us on LinkedIn and Twitter for up to the minute thinking.

When Life Gives You Lemons…

Sometimes things don’t go to plan. It might be a bid, internal comms strategy, or marketing campaign, but while you’ve only just started, you’re already playing catch up! Do you bury your head in the sand or dig deep and reinvigorate your project? Find out how we helped a client do the latter and exceed expectations.

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Train yourself to sales success

Sales & Pitch presentations are interesting beasts. Get them right, and you feel like a Superhero; get them wrong, and you can feel the ground swallowing you up. The team here at Eyeful Presentations want to help you make this the year of improving your skillset (as well as your mindset).

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Sales & Marketing Content – Darwinism In Action?

We’ll be the first to acknowledge that the phrase ‘Content is King’ has become a little trite. For decades, we and companies like Eyeful have extolled the virtues of crafting content that connects and drives action from audiences. And it’s paid huge dividends for our customers because, when done well, content plays a vital role in moving customer engagements from the transactional to a more consultative, trust-based relationships. Everyone wins.

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There was much more to the last 12 months than just Covid…

2020 was tough – very tough – for many. But it also prompted us to reappraise the way we work, from turning sales processes on their heads to forcing a rethink of traditional marketing strategies almost overnight. Old rules had to be broken and, truth be told, many have benefited from taking a fresh new approach to engagement. Chances are we’re unlikely to ever return to the ‘old way of doing things’.

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